Markham, ON - September 2010 – Ask any of the staff at Vermont’s Jay Peak Resort what is new, and you hear excitement in their answer: “We are in the middle of a $130+ million redevelopment project to add the largest indoor water park in Eastern North America, a hockey rink, championship golf course and club house, and a new 170-room hotel!”  In a year that finds many properties contracting, Jay Peak is growing.

 
Jay Peak Resort has long been known as a ski destination for New Englanders, hearty Vermonters, and Canadians who like deep snow, steep mountains, and outdoor family adventure.  To accommodate guests for its skiing, skating and other venues, in December 2010, the Resort will have two hotels and 342 ownership units totaling 569 units/rooms overall and open an additional hotel.  This spring it opened a new Ice Hockey Arena and a golf clubhouse, which doubles as the Nordic center in winter.  An essential tool that supports the Resort’s expansion is its NORTHWIND-Maestro PMS technology platform.  Jay Peak operates its entire resort and condo-timeshare business, including its online reservation and ownership accounting, on one centralized Maestro Multi-Property Management system and single database.

Maestro is the Perfect System for a Multi-Property Hotel and Ownership Destination
“It is always high season at Jay Peak,” says Susan Jones, lodging bureau director for Jay Peak Resort.  “With our new venues, hotels, and the best skiing in the Eastern US, we are busy year round.”  Jones oversees the Maestro hotel software that supports the Resort’s operation.  “We have more than 300 ownership units that share the same property management and condo-ownership accounting system as our hotels.  This enables us to track and sell all rooms for our hotels and rental pool in the Maestro resort software from one screen for faster attention to guest requests and maximum staff productivity.”.

 
 
Maestro also strengthens Jay Peak’s substantial web presence.  The system lets guests book rooms and packages online with Maestro’s ResWave booking engine which also makes it possible for condominium owners to monitor their unit’s performance, view financial statements, and reserve their units remotely from their browser. 
 
“About 75 percent of our owners have units in our rental pool and we manage their sales with all our hotel rooms on Maestro.  With availability, optimized room rates, ownership accounting, and online marketing and room reservations coordinated we can sell to the last room for any property from any reservation channel confidently,” Jones said.   
 
“Our winter guests are serious skiers and we use the Maestro Analytics data mining module to create email promotions for visitors with specific interests, like Christmas skiing,” Jones said.  The Resort mines its guest history database to create targeted email lists for specific promotions so only guest who have expressed an interest in an event receive the mail.  “This type of targeted email promotion distribution is much more effective than email blasts that reach everyone,” Jones explained.  “Maestro is the perfect system platform for a multi-property hotel and ownership destination.”
 
For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact the NORTHWIND-Maestro team at 1.888.667.8488 or email info@maestropms.com..
 

Maestro Property Management Solution

Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.

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